The best source for problem identification, generating ideas and innovation is creativity. Through the tests of creative thinking you can maximise this power. Everyone is different, and whilst one individual may be stronger in a particular area, the other individual may be stronger in another. If you are a leader in your organization, or if you are overseeing managers, or if you are overseeing anyone that needs to be creative to flourish in your business, then these tests will give you a better understanding of what your organisation is built around.