The answer is simple; use, use and use. Use is possibly the most important factor in terms of the property’s value. For your investment to be a success, you need to think of the building’s use for you as well as for your tenants. Hence, you need to also put yourself in the shoes of your customers, i.e. your tenants. To kick start things, first attain information on the demographics of the area in which you want to invest in. This should give you a basic idea of who your target audience is and will also allow you to build a general profile of your typical tenant.