30 years in the salon industry and the changes have been immense. Shampoo has moved from basics like Jhirmack and Redken to the latest in scientific Nano Technology. Where we once just dealt with topical application, we now have Nano Technology so minute it can easily penetrate the hair shaft for much more expedient benefits

To harken back to the days of the Vidal Sassoon dynasty and the advent of professional hair care products is to appreciate that what was once considered expensive - $5.00 for an 8 oz. bottle of shampoo - has now been replaced with products that sell for 10 times the amount.

The change in the marketplace and the salon customers perception of value has changed immensely over the past few decades. Where we once struggled with the notion of paying $5.00 for a bottle of shampoo, we now have clients more than happy to give up $100 for products that are so technologically advanced that they feel they MUST use these products to support their expensive salon services.

Traditionally, from the manufacturer to the consumer, there exists the ever present distribution systems that deal with logistics, transportation, packaging and delivery that all have their margins built in along the way.

Discount salon products are brought to you by way of having substantially less overhead. The online retailer isn’t saddled with the usual insurance, heat, lights, store front, leases, etc., that the salon owner has to deal with. Though some of us maintain a salon, warehousing product can be done in minimal low rent space, instead of the pricey mall experience.

We can bring these products directly to your doorstep, often with free shipping, usually in less than a single business week. This is a boon to customers who live in remote regions, small towns, or just the savvy shopper looking for discount salon products at huge savings.

Conceptually, discount salon products make too much sense for those who enjoy the finer salon products. The more expensive the products, the more you can save. Simply do the math on costs per ounce and you will find that when saving sales tax and the shipping is free, it just makes too much sense to buy your professional hair care products online.

You will find online retailers prices to run the gamut from full retail (and sometimes even a bit more) to as much as half off. As with any retail operation, we can occasionally get special discounts from our distributors and couple that with our volume purchasing power to put us in the position of acquiring product at much less than the average salon owner.

The world of discount salon products is no different than any other online retail niche and the buyer should use the usual caution as you make your purchasing decisions i.e. the vendors “satisfaction guarantee” policy, their guarantee of authenticity, return policies, privacy policies, and the secure transaction measures they have in place.

Discount salon products should not be Diluted salon products. I’ve heard rumors of this “watering down” issue in the past but have never personally seen any evidence of such. If you ever have reason to believe your product is not up to the standards you would expect from previous purchases, do not hesitate to contact the vendor and/or the manufacturer with your concerns.

So rest assured that we and our friendly competitors in the marketplace are here to offer you the power of the web and e-marketing to save you some money and get your products delivered to your door. I personally have had the pleasure of developing customer relationships with people from the Australian Outback, South Africa, Beirut, and the far reaches of Northern Canada - all from this same laptop I’m writing this missive.